You know how it is sometimes, it’s a lovely morning, the sun is shining and the world doesn’t seem like such a bad place. So, inspired by the happy mood, you decide for once to look around with open eyes and look the world right in the face.
That was me last Sunday: the 63 bus was quiet, the traffic okay – people outside were simply going about their day, and beyond a weird ‘Ladies & Men’s Fashion’ sign (why not ‘Women & Men’s’?) it all seemed perfectly alright to someone who usually gets offended in so many ways.
And then, in a shop window, Daisy Duck caught my eye – not causing offence by her presence, in fact, considering the lack of female characters (other than explicitly sexual ones) printed on t-shirts, seeing Daisy seemed almost a cause for one big hurray! – the offence was what Primark made her say.
‘WAG in waiting’. Not ‘CEO’ or ‘PhD’ or ‘PM’ but ‘a wife or girlfriend of a sports player’ (OD 2012) – waiting to be (only) a man’s accessory. That put a good old damper on my happy open-minded mood and unsurprisingly, soon after it started to rain. I blame Primark for both, so here’s a formal thank you for ruining my Sunday.
The moral of the story is: if you want time off (patriarchy), go to the countryside – it might still rain but one thing’s for sure, whether woman or man, at least there you get rained on equally.